We make insurance Simple.

ESMI makes personal insurance clear and hassle-free. Quote and buy affordable cover online in minutes, all with no medical exams or medical questions.

We promise no annoying cold-calls and your policy documents are issued the same day by email. Plus you get ESMI Rewards which gives you over 1,000 cashback opportunities right away.

Why not protect yourself today with cover starting from less than £5 a month?

You're In Safe Hands

We've provided cover for over 5,000 people just like you!

Protection Insurance that matches your life

Life Insurance

Guaranteed life cover up to £100,000. Straightforward and flexible with 4 benefit levels.

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Life & Critical Illness

Claim 50% of your life insurance benefit early if you are diagnosed with one of 8 serious illnesses.

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Sick Pay Insurance

Safeguard your income for up to 6 months in the event of work absence longer than 30 days.

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Unlimited access to 1000+ loyalty rewards 

Absolutely free with your ESMI cover

Incorporate ESMI Rewards into your usual spending with ease, and you could see an average yearly saving of £400.

Save when you buy from your favourite brands

+1000s more to choose from

How Does ESMI Rewards Work?

Save right away

When you buy an insurance policy, you'll receive a link to ESMI Rewards. It's all free.

Unlimited access

All policies give you the same unlimited access to over 1,000 cashback opportunities.


ESMI Rewards is fee-free. If you cancel your policy you loose access to the savings.

Frequently asked questions

Life Insurance

Life and Critical

Sick Pay

Buy Life Cover or Sick Pay Cover online from ESMI in less than 5 minutes.

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