Who are ESMI

ESMI is a UK personal insurance provider based in the city of London.

Our mission is to help more people in the UK secure cover regardless of their financial situation or health condition and to create increased awareness of the importance of protection.

Our founder created ESMI solely out of the desire for the people of the UK to have easier and greater access to affordable, sensible protection products. We firmly believe in treating customers fairly, and with us, the customer is always right!

We’re a paper-free & environmentally friendly company. Since our inception in 2012, we have provided cover for 4,000+ people. You’re in safe hands with us.

You're In Safe Hands

We've provided cover for over 4,000 people since 2012.

Protection Insurance that matches your life
Life Insurance

Guaranteed life cover up to £100,000. Affordable and easy to apply for with 4 benefit levels to choose from.

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Life & Critical Illness

Claim 50% of your life insurance benefit early if you are diagnosed with one of 8 serious illnesses.

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Sick Pay Insurance

Safeguard your income for up to 6 months in the event of work absence longer than 30 days.

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Why do we do it?

ESMI was founded in 2012 by Andrew Tripp after having severe heart failure and experiencing the impact that ill-health can have on your life and those you provide for.

While in hospital Andrew spoke to fellow patients and was so shocked by how few of them had cover, or even savings in place to cope with time off work.

Worse still… out of the people he spoke to with pets, most had pet insurance in place, but no cover for themselves…

He learned that most had no cover as they perceived it to be too complex, too expensive, or that they wouldn’t be accepted.

He thought this was completely wrong, and was determined to do something about it.

Andrew spent 25 years of his career broking (selling) personal insurance, and knew just about all there was to know about the industry.

He devoted the remaining 4 years of his life to creating ESMI – a range of products he believed would truly offer the simple, affordable, and easy access cover the UK needed.

Andrew sadly passed away in 2016, but we at ESMI will always continue to uphold his dream and his legacy.

In memoriam. Andrew Tripp: 28/05/1961 – 04/09/2016

Buy straightforward Life Insurance Cover online from ESMI in less than 5 minutes.